My work

This is the story of the time I delivered my own baby... well, kind of. SimplyLEDs was launching a campaign for their retrofit LED kit, the ALD-R SAM, affectionately known as “SAM.” SAM’s unique design and adjustable arms allowed it to fit into almost any fixture. So when it came to telling its origin story, I wanted to go backwards and show how SAM got to where it is today. SAM’s Journey to Greatness I wrote a script that showed SAM didn’t always fit in. Its early struggles

After an entire season of playing to empty stadiums, it was finally time to bring fans back to the arena. The Tri-City Americans, a WHL hockey team in Kennewick, Washington, wanted to welcome their audience with a **hype video that would capture the energy, excitement, and unity of the live game experience**. They came to me to create something epic—something that would play on the big screens before every game during the 2021-2022 season. This wasn’t just about making a cool